Auto News Lexus

Say Goodbye to Lexus Badge Out Back – Lexus Set To Replace Logo With Letters

Pinterest LinkedIn Tumblr

The famous luxury brand of Toyota, Lexus, is said to be replacing its brand’s logo and badge which is usually at the rear of their vehicles with the lettering “LEXUS” spelled out across the rear.

The new lettering was first previewed by Lexus models, including LF-30 and LF-Z Electrified but the 2022 Lexus NX, is the first production vehicle to carry the lettering.

The updated 2022 Lexus LX 600 is the second model in the line-up to get this change. This change is brought about as a result of the luxury brand entering a new chapter under its electrification strategy.

In an interview conducted, Brain Bolain, Lexus’ global head of marketing, stated that “All models will get the Lexus lettering spelled out across the rear instead of the brand’s badge. We need some way to signify that change is coming to Lexus, and this may seem like a dumb way, but it catches your eye.”

He added that the new infotainment system launched in the NX will be coming soon to all vehicles. The touchscreen-based system uses Google Maps for navigation and can connect to Apple Music and Amazon Music, while also being compatible with wireless CarPlay and Android Auto.

Bolain noted that all Lexus vehicles will be getting these upgrades as fast as possible.

“There is a very quick window, something like 30 months or so, but we’re not waiting for major changes. We’re doing it fast,” he said.

Read more about it here: