Big Brother Naija Celebrities Cars

Top 6 #BigBrotherNaijaAllStars With Most Expensive Cars, New Net Worth

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The Big Brother Naija reality TV show has kicked off again for another season. For this season, the show brings together star housemates from various seasons to contest over a prize money of N120 million. 

Returning to the Big Brother Naija house are several popular housemates who have gone ahead to establish themselves in various areas since leaving the Big Brother Naija house. Some of them are previous winners of the Big Brother Naija prize money, while others became very popular after appearing on the show.

Considering these stars are all well off in their various endeavours, who are the ones amongst them with some of the biggest net worths and most luxurious cars? In this article, we share with you the top 6 Big Brother Naija All-Stars housemates with the most expensive cars.

Mercy Eke – $650,000

Inside Mercy Eke's luxury car collection
Inside Mercy Eke’s luxury car collection

Mercy Eke hails from Imo State, Nigeria. She attended Egbu Girls Secondary School in Owerri and got her degree in philosophy from Imo State University Nigeria in 2014.  She has appeared as a vixen in a couple of music videos of top artists in Nigeria, like for Davido and Ichaba’s single “Baby Mama” for Rudeboy in his music video “take it” She also made an appearance in the music video for Airboy’s song “Nawo Nawo.” After auditioning for Big Brother Naija four times before she finally had her breakthrough and became a contestant in 2019, where she won season 4 of Big Brother Naija in October 2019, becoming the first woman to win the reality show. 

Since leaving the Big Brother house in 2019, Mercy Eke has acquired numerous endorsement deals and appearances in Nollywood movies and her personal business, which she runs, and the money she made from BBN Mercy’s net worth is estimated to be around $650,000.

Some of the cars Mercy Eke owns include:

  • IVM G40 SUV – N35million
mercy eke IVM G40 SUV
mercy eke IVM G40 SUV

Mercy’s IVM SUV became the first-ever car gift the reality TV star got after she won the 2019 BBN contest.

  • Range Rover Autobiography SUV
Mercy Eke Range Rover Velar
  • Mercedes Benz G-wagon SUV
Mercy Eke Net Worth, Cars, House & Biography

WhiteMoney – $230,000

Bbnaija White Money Biography, Net worth, Cars, And Houses

Hazel Oyeye Onou, popularly known as White Money, was born on the 6th of June, 1992, and bred in Enugu State, which is his home time. He spent many years in Enugu before he moved to Lagos to seek greener pastures. White Money BBNaija didn’t have a rosy background or upbringing. He had to sell food with his mother to make ends meet while he was young.

Luckily, White Money emerged as the winner of the Big Brother Naija season 6; Shine Ya Eye contest. As such, White Money got his first-ever car as a gift after winning the BBNaija season 6 contest. His cars include:

White Money (Bbnaija Cars)
White Money (Bbnaija Cars)

White Money won the Innoson G40 from Africa’s indigenous automaker- Innoson Manufacturing Company. The G40 is for those who want to enjoy the adventurous African experience in a unique ride made by Africans for Africans. The vehicle is a statement of class and luxury, befitting for smart go-getters like White Money. 

  • Brand New Mercedes Maybach
White money Maybach
White money Maybach

Early in 2023, White Money splashed over ₦150 million to ₦200 million as he bought himself a Brand New Mercedes-Benz S-class Maybach s580.

Cee-C – $170,000


Cynthia Nwadiora, popularly known as Cee-C, was born in 1993. Although she hails from Enugu State, Cee-C spent most part of her childhood in Lagos State. She attended Federal Girls College in Ibusa, Delta State before she proceeded to study law at the Madonna University Okija. The BBNaija star graduated in 2013 and went to the Nigerian Law School, where she finished in 2014. 

Cee-C was a housemate in the Big Brother Naija Double Wahala season in 2018. Many are of the opinion that her presence on the show got a lot of people glued to their TV screens, while others believe she came off as arrogant and toxic. 

Cee-Conce worked as a secretary with Esmic International Limited in Lagos. The actress also worked with Sterling Partnership Legal Practitioners and as a trainee with Fidelis Oditah & Co, both within Lagos. She was the second runner-up in the TV show, and this changed her life forever. Cee-C is also an actress, model, and social influencer. 

After BBNaija in 2018, she got a lot of sponsorship deals. One of the notable ones was her deal with GetFit, a wellness and fitness brand. Her Royal Hair deal came with some perks that got many eyes rolling. Nairabet and BigShipment also signed her. 

When Cee-C signed an endorsement deal with Royal Hair, a hair product and marketing company, she got a car as part of the juicy deal, an exotic Mercedes-Benz as part of the sponsorship package. She revealed that the car was just the icing on the cake. Meaning the brand paid her a lot of money. 

The Mercedes-Benz is not the only car she has been spotted with. Before she got her fame, Cee-C was spotted inside a convertible. In 2022, the reality star was involved in a car accident in New Haven, Enugu. Fortunately, she was helped by a good Samaritan, who transported her alongside other people involved in the crash to the hospital. 

Alex Unusual – $150,000

Alex Unusual
Alex Unusual

Alex Unusual is a Nigerian-based model, social media influencer, and actress whose fame skyrocketed after her appearance in the Big Brother Naija TV reality television series. She was born in Nsukka City, Enugu state, Nigeria, as Sandra Asogwa Amuche Alexandra. She was raised alongside her three siblings and went to Lizzy International School in Enugu, Nigeria, graduating in 2006. After completing her primary education, she attended Federal Government College, FGC, and later obtained her West African Senior School Certificate, WASSCE.

Today, Alex is a sought-after personality commanding a massive fan base across various social media platforms. As one of the housemates in the BBNaija show, she became the 3rd runners-up in the 2018 season. 

Aside from the BBNaija show, she is a competitive content creator, and today, she boasts of over millions of followers on Instagram, where she endorses various brands such as Shop Luxury, Patrick’s Beauty Zone, Julyet Peters, Still Broke, and more. 

A source stated that BBNaija’s famous icon is worth $150,000. She primarily earns her income from being a reality television personality, model, content creator, and social media influencer. 

Below are some of the cars she’s been spotted with:

BBNaija's Alex gets car gift from her fans on her 23rd birthday
BBNaija’s Alex gets car gift from her fans on her 23rd birthday
Alex Unusual cars
Alex Unusual cars


BBN Kiddwaya Biography, Net Worth, Cars and House

Terseer ‘Kiddwaya’ Waya is another popular Big Brother Naija All Stars housemate who was part of the BBN housemates during the lockdown edition of 2020. He was born on the 5th of March 1993 to billionaire Terry and Susan Waya. His father, Terry Waya, is a Nigerian Billionaire popularly called ‘Mr. Versace’ on his social media pages for his usual style of flaunting his love for Versace, an Italian Luxury Fashion Label. His mother, Susan Waya, is a Business analyst, Politician, Housing expert, Philanthropist, and Activist.

Kiddwaya studied at Nottingham Trent University in Nottingham, England, where he obtained a first degree in Business Management, After his first degree in 2015. In 2017 he began his Master’s degree in International Business.

He joined the BBNaija house in 2020 and was involved with another housemate, Erica Nlewedim. Although Kidd Waya did not win the BBN lockdown edition, he returned to the luxurious lifestyle that his father’s wealth affords him. 

Kiddwaya Cars
Kiddwaya Cars

Currently, his net worth is valued at $100,000, and he has been spotted posing with several luxurious cars which belong to him and his father.

Neo Akpofure – $65,000

Neo BBnaija Cars
Neo BBnaija Cars

Popularly known as ‘Neo’ from the Big Brother Naija (BBNaija) lockdown series is Emuobonuvie, a Delta state born. Before entering the house, he worked officially as a ride-hailing driver for a cab-hailing service in Lagos, Nigeria. 

Neo is from a polygamous home of 20 children, but his mother being separated from his father made him start living with his mother, who is a Prison warder.

However, Neo was able to climb the ladder and warm his way into the hearts of many Nigerians, even emerging on the top 5 finalists’ seats in the BBNaija house. 

While working as a cab-hailing driver, Neo had a car he used on a daily basis for his job. However, after the BBNaija show ended, the star showed off his latest ride, a Mercedes Benz, on Instagram. According to him, he finally moved from hailing a cab service to owning such a nice whip. Sharing photos with his Mercedes Benz, he gave credit to his fans, ‘The Neo Tribe,’ for making it possible.

Neo has been spotted with other cars like:

Neo Cars 1

Neo Cars carmart


While the Big Brother Naija All Stars edition has a variety of past housemates who have acquired a wide range of wealth, the above-listed housemates are some of the ones who have been spotted with luxurious and expensive cars.

A content writer with experience across various niches, and one of them includes interest in writing about cars.

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